Todo territorio, ciudad, región o país, cuenta con un inmenso potencial que la mayoría de veces no es aprovechado eficazmente para promoverse, atraer inversión o turismo, que le permitan alcanzar mayores niveles de competitividad, desarrollo y progreso.
La marca territorial es una herramienta clave para mostrar un territorio al mundo y darle valor, además de contribuir al fomento de la cultura ciudadana.
La construcción de la marca territorial ya no puede ser considerada un lujo por parte de gobernantes y dirigentes, si no una inversión con un alto nivel de retorno el cual ayudamos a lograr.
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